Boost marketing responses with mail replies

Increase ROI by making it easier for customers to respond to you with a freepost or business response envelope

Boost marketing responses with mail replies

Increase ROI by making it easier for customers to respond to you with a freepost or business response envelope

Use our response services to allow customers to respond to your mail with a pre-addressed, freepost reply service. Or with Freepost NAME you can provide a short memorable address, easy to use with a wide range of media, to encourage customer communication and sales. With higher response rates gained by making things easy for your customer, you can improve your ROI on marketing campaigns.

Make it easy for your customers to respond to your mailings

More replies to your mailouts

Use this service to provide a return address on mail of various types, including letters, large letters and parcels.
Business Reply and Freepost Standard

Pay less and improve your ROI

Save money by using Business Reply and Freepost Plus – used for letters, this is fully automated to go through our machines, so we can offer you more competitive pricing.
Business Reply and Freepost Plus

Simple response mechanism for your customers

Choose a single line address that’s memorable for your customers, making it even easier for them to contact you.
Freepost NAME

With Business Reply and Freepost, Standard and Plus, and Freepost NAME, once you have paid a small purchase fee, you then only pay for the postage of responses.  

Use these services to great effect with a variety of media:

  • Direct mail
  • Magazine inserts
  • Press ads
  • Electoral communications
  • Market research
  • Surveys

With Mail Capture and Cleanse, we deal with all of your returned ‘goneaway’ mail – and provide customer insights to keep your database up-to-date and have better targeted mail campaigns.

Speak to us about our response services

Apply online or give us a call to discuss what's the best solution for you. Please check our terms and conditions below in help and documentation. For patient specimens please use the tracked returns product.

Apply now if you're ready to buy a response service

Apply for a response service

Call us to find out more

03457 950 950
Monday to Friday 8am-6pm

Or email us and we’ll get back to you

Contact us

Design your own artwork for envelopes

Most printers already have our design templates, but if you wish to produce and print your own mail response pieces, use our Artwork Generator design tool to produce a mail piece image with your licence number, licence barcode, address and postage indicia.

If someone else is printing your envelopes, be sure to pass on your licence number and design to your print supplier. Find out more in our Response Services user guidepdf, 1.52 MB.

If you would like to submit your design to Royal Mail for approval prior to printing, then please post a sample envelope to the following address:



Royal Mail Response Services Team
PO Box 740
S73 0ZJ

Help and documentation

Further documents can be found in our help centre:

Visit our help page

Check out our prices and see more information about increasing your customer responses with Business Reply and Freepost.

Response Services user guidepdf, 1.52 MB

Royal Mail General Terms and Conditionspdf, 447.44 KB

Response Services Specific Terms and Conditionspdf, 187.12 KB

Retail Letters price guidepdf, 469.58 KB

Let us handle your returns and provide customer insights

Our Mail Capture and Cleanse service will handle any responses marked 'return to sender'
Mail Capture and Cleanse