Business Reply and Freepost Standard

Use our Business Reply and Freepost Standard services to allow your customers and new prospects an easy way to respond to you. We’ll provide a barcode and licence number for you to print on your mail with a return address. Just pay a small fee for the product and we’ll charge you for the postage cost of your responses. You can choose for the replies to be received using 1st or 2nd class mail.

Speak to us about our response services

Apply online or give us a call to discuss what's the best solution for you. Please check our terms and conditions below in help and documentation. For patient specimens please use the tracked returns product.

Apply now if you're ready to buy a response service

Apply for a response service

Call us to find out more

03457 950 950
Monday to Friday 8am-6pm

Or email us and we’ll get back to you

Contact us
  Business Reply Standard Freepost Standard
Mail formats
  • Letter
  • Large letter
  • Parcels
  • Letter
  • Large letter
  • Parcels
Response licence detail* Printed on top left Printed with the return address

*See examples below

Mailing examples for each service

Here are some examples of how your mailing could look (not to scale):

Business Reply:




How to use our response services

1. You’ll need a licence for each address that items are returned to – which gives you 12 months usage. Get in touch to get started.

2. Design and print your mail response envelopes. Most printers already have our design templates, but if you wish to produce and print your own mail response pieces, use our Artwork generator design tool to produce a mail piece image with your licence number, licence barcode, address and postage indicia.

If someone else is printing your envelopes, be sure to pass on your licence number and design to your print supplier. Find out more in our Response Services user guide (pdf, 1.52 MB)

The maximum thickness of Large Letters for Business Reply, Freepost and Freepost NAME will be reduced from 50mm to 25mm with effect from 5th October 2020.

If you would like to submit your design to Royal Mail for approval prior to printing, then please post a sample envelope to the following address:



Royal Mail Response Services Team
PO Box 740
S73 0ZJ

3. Send your mailing and wait for the responses to come in.

Help and documentation

Visit our help page 

Check out our prices and see more information about increasing your customer responses with Business Reply and Freepost:

Response Services user guidepdf, 1.52 MB

Royal Mail General Terms and Conditionspdf, 414.56 KB

Response Services Specific Terms and Conditionspdf, 187.12 KB

Retail Letters price guidepdf, 2.74 MB

Prohibited and restricted items - advice for business customers

Business Reply and Freepost Plus

See your customer response rates soar with our Plus service
Freepost and Response Plus
Choose a single line address that’s memorable for your customers, making it simple for them to get in touch
Freepost NAME
Let us handle your returns and provide customer insights
Capture and cleanse