Business Reply and Freepost Plus

See customer response rates soar

Encourage consumers to react to direct mail, magazine inserts and surveys through an item of mail, paid for by you.

At a Glance 

  • Only pay for the replies you receive
  • Opt for replies by 1st or 2nd Class
  • Design and print your envelopes, your way

Business Reply Plus

Business Reply Plus has a highly professional look and is ideal for business communications. A machine-readable licence barcode and address is printed on the top left of your mail, which is easily recognised by our system. This speeds up the delivery process and also helps to keep costs down.

Freepost Plus

Perfect for consumer-focused communications, Freepost Plus lets you pre-print envelopes with a machine-readable address and licence barcode, which appears with the return address. As with Business Reply Plus, it’s free for your customers to respond, and cost-effective for your business: you only pay for the responses you receive.

How much does it cost?

First you’ll need a licence for each address that items are returned to – which gives you 12 months usage. Then you simply pay for the responses you receive, based on whether you are using 1st Class or 2nd Class postage.

For postage and licence prices refer to the rate card in the downloads section.

Design & Print

If you prefer to produce and print your own mail response pieces, no problem. Just use our Artwork generator design tool to produce a mail piece image with your licence number, licence barcode, address and postage indicia.

Does someone print your envelopes for you? Be sure to pass on your licence number and design to your print supplier. Find out more in our PDF icon Response Services user guide

If you would like to submit your designs to Royal Mail for approval prior to printing, then please post a sample envelope to the following address:


Royal Mail Response Services Team
PO Box 740
S73 0ZJ

Anything else you need to know?

Visit the Help page for the full list of downloads and answers to frequently asked questions about this product.

Quick downloads:

PDF icon Response Services user guide

PDF icon Royal Mail General Terms and Conditions

PDF icon Response Services Specific Terms and Conditions

PDF icon Response Services rate card


*Calls may be recorded and monitored for training and compliance purposes. Calls cost 5p per minute plus your telephone company's network access charge.