Grow your business in Germany
We’ve taken the findings of our Delivery Matters Germany report and put together some key information and advice to help you start exporting there.
20% of German online shoppers surveyed had bought from a UK website in a 3 month period – lower than the international average of 36%, but in keeping with the fact that around a third of people there (roughly 27 million people) can speak English. This is obviously still a huge potential market for UK businesses.
Those that did buy British products had spent a healthy average of €163 on UK products in a 3 month period.
Trust in your products and our services
65% of German online shoppers say they like to buy British brands, with 81% trusting UK sites to sell the genuine item.
Our local partner in Germany is Deutsche Post – the most trusted delivery service in the country. When you choose Royal Mail for shipping, your German customers will receive their delivery via this familiar service.
Germans trust Deutsche Post – our delivery partner
Deliver a great customer experience
27% of German online shoppers didn’t buy from a website because the delivery cost was too high.
If you spend over £5k a year on international parcels, open an International Business Parcels Account. You’ll access our best rates, and be able to pass these savings on to your customers.
82% of German online shoppers say it is important to have clear delivery information before placing an order on a UK site. Be clear and upfront about any delivery charges and how long items will take to arrive.
of German ecommerce customers want to be notified when their item is out for delivery
As well as great-value standard international services, we also offer a Tracked service to Germany, providing peace of mind for you and your customer with end-to-end tracking. In addition to this, we have a Tracked and Signed service, with the same notifications – plus we require the recipient to sign for the package, for an even more secure delivery. It can be good to offer customers a choice of delivery speeds and prices, so they can decide which service is best for their needs.
Make international returns easy
20% of German shoppers have returned an item bought from a UK site, while 60% say they would be unlikely to shop again following a difficult return experience.
Returning an item to a seller in a different country can be a daunting prospect, and a lot of buyers assume it will be both difficult and expensive. This can put them off shopping with overseas sellers altogether.
The good news is that Germany is one of the destinations covered by International Business Parcel Returns.
For Germany we offer a range of options, so you can choose to have customers return parcels directly to your UK address or via a local address. You also decide whether to fully pay or part-pay the return delivery costs for your customer. Offering a hassle-free returns process will encourage German shoppers to buy from you with confidence.
*All statistics are from Delivery Matters Germany, Trinity McQueen, 2018