Freepost NAME

Easy to remember, easy to respond

With Freepost NAME, you create a single line response address using a name or word that’s memorable and recognisable. So your customers can respond more easily.

At a Glance 

  • Make your response address memorable and recognisable
  • Make it even simpler for customers to act on campaigns
  • Promote brand recognition and loyalty

What’s in a NAME?

With Freepost NAME, you can enhance your marketing campaigns by incorporating a highly memorable or recognisable word into a single line response address. For example, you could choose your company name such as Freepost CORNHILL.

Instead of a full postal address, your respondent simply writes this on an envelope. Or you can provide them with pre-printed mail items featuring your Freepost NAME.

Good for you, good for your customers

Whether your marketing campaign uses DM or is on radio, TV, outdoor, or across a range of channels, Freepost NAME offers your customers an incredibly simple and convenient way to respond. They can reply by letter, large letter or parcel, using 1st Class mail – and it won’t cost them a penny.

As a result, Freepost NAME encourages better customer response and can also help build brand recognition and loyalty.

Choosing a NAME

Your Freepost NAME could be the name of your company, charity, product, service or campaign – it could even be a generic term. As a general rule though, avoid using long names or places.

We allocate every Freepost NAME on a first come, first served basis, so as long as your name isn’t already in use, it should be fine. In some cases, we may need to see proof that you’re allowed to use a particular name.

How much does it cost?

You’ll need to purchase an annual Freepost NAME licence for each address that items are returned to. Then you simply pay 1st Class postage for each response you receive. Cost per item will depend on its weight and whether it’s a letter, large letter or parcel.

For postage and licence prices refer to the rate card in the downloads section below.

Anything else you need to know?

Visit the Help page for more information and answers to frequently asked questions about this product.

You can also quickly check the documents below or download an application form.

PDF icon Response Services user guide

PDF icon Response Services application form

PDF icon Response Services application form in Welsh

PDF icon Response Services rate card

*Calls may be recorded and monitored for training and compliance purposes. Calls cost 5p per minute plus your telephone company's network access charge.