A guide to using mail more sustainably

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At a glance

Eligibility

Send a minimum of 1,000 letters or parcels, or just 250 large letters

  • Use mail to strengthen relationships with customers
  • Reach new markets with precision targeting
  • Big savings compared to standard mail rates
  • Pre-sort larger volumes of mail to access economy rates
  • Manage everything with your Online Business Account

Eligibility

Send a minimum of 1,000 letters or parcels, or just 250 large letters

Boost your commercial results with Direct Mail

Campaigns are 43% more likely to report revenue uplifts when mail is in the mix
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Sending addressed direct mail to existing customers? Or have you bought marketing data to target new customers with an offer? With Advertising Mail you can make big savings on standard rates, with prices starting at 32p per item for unsorted mail.

Send a minimum of 1.000 letters, large letters or parcels; or just 250 unsorted large letters to use:

  • 1st class mail for next-working-day delivery
  • 2nd class mail for delivery in 2-3 working days

If you pre-sort your mail, send a minimum of 4,000 letters, large letters or parcels; or 1000 unsorted large letters to have these additional options:

  • Economy for delivery within 4 working days
  • Economy deferred for delivery within 4 working days after a nominated date

With our “high sort” option, prices can be as low as just 25p per item.

Please note: You need to have an Online Business Account to use this service.

*We are introducing a new JICMAIL levy to the Advertising Mail and Partially Addressed Mail products, to support the future funding of JICMAIL from the 22 April 2021. The levy, set at 0.3%, will replace the existing subscription model applied by JICMAIL, providing greater transparency of associated costs to advertisers. Much like the current ASBOF levy, Royal Mail will act as a collection agent of the JICMAIL levy from advertisers, and pass all levies collected directly to JICMAIL. Find out more information on JICMAIL at https://www.jicmail.org.uk/

Want to deliver more sustainable campaigns?

Use our free carbon offset calculator to calculate and offset the carbon emissions of your mailings.

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Let us help you find the best marketing mail solution for you

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89% of companies said customer experience is the new competitive battlefield*

Learn how using Customer Mail can transform CX in our new report.

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Find out how to run your own direct mail campaign

Get tips from the experts in our free guide
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JICMAIL Essentials

JICMAIL Essentials provides a quick and easy view of some of the actions taken by your customers when you use mail to communicate or advertise.

Access JICMAIL Essentials

Useful links and documents

Advertising Mail rate cardpdf, 2.63 MB

We have made minor changes to the wording in our rate card to clarify that where a customer’s mailing fails to meet the minimum volume required to qualify for Advertising Mail rates, they should use our Business Mail service for those postings. There are no changes to any Advertising Mail prices.

Specific terms for Marketingpdf, 141.97 KB
Royal Mail General terms and conditionspdf, 715.94 KB

Royal Mail Advertising Mail Summarypdf, 435.63 KB

Advertising Mail user guidepdf, 467.24 KB
Advertising Mail Catalogue Option user guidepdf, 361.2 KB
Business Mail user guidepdf, 460.03 KB
Account Barcode Unsorted User Guidepdf, 1.14 MB

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