Partially Addressed Mail

A powerful way to target more relevant prospects

With Partially Addressed Mail, you can reach new customers without having to buy marketing lists. It's a precise acquisition tool, allowing you to target at full postcode level, typically around 15 households. Our planning team can help find the best prospects for your mail campaign using geo-demographics for accurate targeting, we’ll even remove existing customers to help keep your costs down. You can also find out more about partially addressed mail with Marketreach.

Use Partially Addressed Mail to help hit acquisition targets

Find the best prospects for your mailing using geo-demographics for accurate targeting
Save up to 4p per item with our cost-effective service
Tailor your communications to your audience to make your mail campaign relevant to new prospects
Engage your customers by addressing them with relevant titles such as ‘Luxury Traveller’ or ‘Smart Investor’

*We are introducing a new JICMAIL levy to the Advertising Mail and Partially Addressed Mail products, to support the future funding of JICMAIL from the 22 April 2021. The levy, set at 0.3%, will replace the existing subscription model applied by JICMAIL, providing greater transparency of associated costs to advertisers. Much like the current ASBOF levy, Royal Mail will act as a collection agent of the JICMAIL levy from advertisers, and pass all levies collected directly to JICMAIL. Find out more information on JICMAIL at https://www.jicmail.org.uk/