Partially Addressed Mail

A powerful way to target more relevant prospects

With Partially Addressed Mail, you can reach new customers without having to buy marketing lists. It's a precise acquisition tool, allowing you to target at full postcode level, typically around 15 households. Our planning team can help find the best prospects for your mail campaign using geo-demographics for accurate targeting, we’ll even remove existing customers to help keep your costs down.

Use Partially Addressed Mail to help hit acquisition targets

  • Find the best prospects for your mailing using geo-demographics for accurate targeting
  • Save up to 4p per item with our cost-effective service
  • Tailor your communications to your audience to make your mail campaign relevant to new prospects
  • Engage your customers by addressing them with relevant titles such as ‘Luxury Traveller’ or ‘Smart Investor’

*We are introducing a new JICMAIL levy to the Advertising Mail and Partially Addressed Mail products, to support the future funding of JICMAIL from the 22 April 2021. The levy, set at 0.3%, will replace the existing subscription model applied by JICMAIL, providing greater transparency of associated costs to advertisers. Much like the current ASBOF levy, Royal Mail will act as a collection agent of the JICMAIL levy from advertisers, and pass all levies collected directly to JICMAIL. Find out more information on JICMAIL at https://www.jicmail.org.uk/

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88%

of Partially Addressed Mail is engaged with by prospective customers.* That can include being opened, read, sorted, filed, displayed or being returned to.

*JICMail Q2 2017 – Q1 2018
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