Partially Addressed Mail
With Partially Addressed Mail, you can reach new customers without having to buy marketing lists. It's a precise acquisition tool, allowing you to target at full postcode level, typically around 15 households. Our planning team can help find the best prospects for your mail campaign using geo-demographics for accurate targeting, we’ll even remove existing customers to help keep your costs down.
Use Partially Addressed Mail to help hit acquisition targets
*We are introducing a new JICMAIL levy to the Advertising Mail and Partially Addressed Mail products, to support the future funding of JICMAIL from the 22 April 2021. The levy, set at 0.3%, will replace the existing subscription model applied by JICMAIL, providing greater transparency of associated costs to advertisers. Much like the current ASBOF levy, Royal Mail will act as a collection agent of the JICMAIL levy from advertisers, and pass all levies collected directly to JICMAIL. Find out more information on JICMAIL at https://www.jicmail.org.uk/
of Partially Addressed Mail is engaged with by prospective customers.* That can include being opened, read, sorted, filed, displayed or being returned to.
Partially Addressed Advertising Mail user guidepdf, 398.7 KB
Partially Address Mail rate cardpdf, 4.03 MB