Catalogues

Put your brand in the hands of your customers

Did you know that 52% of people say they buy more than originally intended when they shopped using a printed catalogue? Whether you want to nurture customers, find new ones or simply increase sales, catalogues connect people with your business and keep your brand top of mind.

At a Glance 

  • People value catalogues, refer back to them and like to share with others too. In fact 86% said they keep catalogues for a period of time in the home
  • They’re an easy, effective way for customers to get to know your products - 71% of people say catalogues let them know what a brand can offer
  • Catalogues connect you with your customers - 75% of people say catalogues give then ideas of what to do or buy

 

Read our guide for using catalogues to build your business. Download now.

"Browsing a catalogue is still easier than browsing a website…people love it. They look at the catalogue and order from the website. It’s a very important sales tool."
Johnny Boden, Retail Week

Will a catalogue work for my business?

You may have been selling successfully for a while. But if your digital channels aren’t driving sales the way they used to, then a catalogue may be the answer.

After all, they let customers get to know your products better – 63% of people say it’s easier to browse through products in a catalogue, rather than in-store or online, and 65% of people report they enjoy sitting down to look at catalogues in their own time.

Find out more about creating and using catalogues to grow your business. Download our guide: Growing your business with catalogues

Make it simple with Mail Made Easy

Whether you have decided on a catalogue or are simply exploring your options, our team and carefully selected partners can answer all the critical questions about creating a catalogue which includes planning, timings and how to measure your return on investment.

To find out more about catalogues give us a call today on 0800 633 5350 or contact one of Mail Made Easy partners directly.

Sources: Royal Mail MarketReach, The Power of Print Catalogues, Illuminas 2017