Programmatic Mail

Turn abandoned baskets into sales with personalised direct mail

Programmatic Mail

Turn abandoned baskets into sales with personalised direct mail

Make the most of every online visitor

  • Relevant – customers have already shown an interest online
  • Quick – your tailored message, leaflet or catalogue in their hands in within 24 hours*
  • Effective – drive a more effective campaign using the power of mail alongside digital
  • Intelligent – allows you to track what has the greatest impact

Call now to maximise conversion

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Programmatic Mail – Discover the New Conversion Channel


Why Programmatic Mail?

It’s frustrating when online shoppers abandon their journey before checking out. If the customer has given you contact permissions, you might send a follow-up email to encourage them to return and complete the purchase.

We all get bombarded with hundreds of marketing emails, and 51% of them are deleted within two seconds**.

With Programmatic Mail, your customer is holding a personalised discount voucher in their hands, with a picture of the item from their basket, the next day. It’s no wonder that this is more enticing than a generic email – your customer feels more valued, and is much more likely to respond.


of people were influenced to buy online as a direct result of receiving mail***

Spending and response rates are up, abandoned cart rates are down
Download the JD Williams case study

* Data must reach printer by midday Mon-Fri, if not it may take 48 hours

** Royal Mail MarketReach, Mail and Email Research Report, 2014

*** Royal Mail MarketReach, Valued Mail/Mail and Digital Part 2, Quadrangle 2014