Spending and response rates are up, abandoned cart rates are down
Download the JD Williams case study
Programmatic Mail
Turn abandoned baskets into sales with personalised direct mail
Programmatic Mail
Turn abandoned baskets into sales with personalised direct mail
Make the most of every online visitor
- Relevant – customers have already shown an interest online
- Quick – your tailored message, leaflet or catalogue in their hands in within 24 hours*
- Effective – drive a more effective campaign using the power of mail alongside digital
- Intelligent – allows you to track what has the greatest impact
Why Programmatic Mail?
It’s frustrating when online shoppers abandon their journey before checking out. If the customer has given you contact permissions, you might send a follow-up email to encourage them to return and complete the purchase.
We all get bombarded with hundreds of marketing emails, and 51% of them are deleted within two seconds**.
With Programmatic Mail, your customer is holding a personalised discount voucher in their hands, with a picture of the item from their basket, the next day. It’s no wonder that this is more enticing than a generic email – your customer feels more valued, and is much more likely to respond.
87%
of people were influenced to buy online as a direct result of receiving mail***
* Data must reach printer by midday Mon-Fri, if not it may take 48 hours
** Royal Mail MarketReach, Mail and Email Research Report, 2014
*** Royal Mail MarketReach, Valued Mail/Mail and Digital Part 2, Quadrangle 2014