The marketing value of home movers
- 11% of the adult population moves home
- They spend £7bn on home improvements in the first year
- They spend £9bn on move-related goods and services
- 65% switch suppliers for utilities, loans, credit cards and insurance
- Likely to be reconsidering charity donations and memberships
At Royal Mail we hold the most up-to-date address records for nearly 30 million homes, updated daily. When customers set up a mail Redirection with us, they are helping keep those records current, and giving us permission to use their details within the GDPR.
We cross-reference with estate agency data, to provide details for home movers throughout their move, but mostly focused on the time from 6 weeks before to 6 weeks after they move. This is an extremely valuable period for marketers, as people at this crucial life stage are the highest spenders across a huge range of goods and services.
What we can offer
You can use home-mover data to retain existing customers, make renewed contact with lapsed customers, and reach new prospects at a time when they are most likely to engage. Our experienced data team will help you refine your targeting and time your message, to achieve the best results from the home-mover dataset.
Choose whether to receive a continuous data feed, or update on an ad hoc, daily, weekly or quarterly basis. Call us today to access our database of valuable home mover information, and boost your business the smart way.
Request a customer profile report
We can look at your existing customer data. Based on your business needs and objectives, we help you to profile and segment your customer data to understand common characteristics such as geodemographic, lifestyle, socio-economic, financial, interests, and spending habits.