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Direct mail: the marketing channel you might have missed
Looking for a new angle for your marketing? Direct mail can complement your digital activity. Plus it’s simpler and more affordable than you think.
In a world of social media and booming online businesses, it’s tempting to focus your marketing on digital channels. That would be a mistake - mail stands out because it’s tangible, personal, and it’s proven to drive results. So, whether you want to reach new customers or engage those you’re already doing business with, sending physical mail is a proven way to create maximum impact. What’s more, it can really complement your digital efforts.
Simple steps for planning direct mail
- Consider what you are sending
- Think about what message you want to convey
- Decide if you want to use other channels alongside mail
- Consider the role of your mail piece in context of wider marketing activity
- Ensure you have clear objectives
Find out how to run your own direct mail campaign
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95%
of direct mail is engaged with and 33% of direct mail results in a commercial action. Whatever your goal, mail can help.
Direct mail works for businesses big and small
We have partners across the UK who can help with your mailouts. With Mail Made Easy you can easily find a mail provider who can provide expert support covering all types of mail from door drops, catalogues to addressed mail and more. If you’re new to mail, you can even get discounts on your first mailings.
71%
of people saying they completely trust the mail receive. Its privacy and security help to build loyalty, brand strength and sustainable growth.
52%
Campaigns with mail in the mix are 52% more likely to report ROI benefits and 43% more likely to report revenue uplifts. The best brands choose mail because it delivers.
Unlock the Power of Mail with Marketreach
Marketreach helps organisations harness mail and door drops to boost engagement, build trust and drive results. From insights and research to creative inspiration, sign up to the newsletter for expert tips, trends and ideas to make your marketing and communications more impactful.
Mail stands out
Direct mail connects with customers, and will stand out alongside digital marketing. As a powerful and personal one-to-one channel, you can put your brand right into the hands of the customers you want to reach.
Use mail for business correspondence, transactional mail, such as bills, contracts, statements and invoices as well as using it as part of your marketing mix.
If you have an account manager, get in touch to find out more or open a Royal Mail Business Account to access discounts on your mail.