The marketing channel you might have missed: direct mail

Looking for a new angle for your marketing? Direct mail can complement your digital activity, and it’s simpler (and more affordable) than you think

While you may usually focus on digital, mail stands out because it’s tangible, personal, and it’s proven to drive results. Whether you want to reach new customers or engage with those you’re already doing business with, sending them a physical mail is a proven way to create maximum impact and can really complement your digital efforts. 

Direct mail can work for even the smallest business

We’ve made it easy for businesses of all sizes to get started with direct mail. Our online tool MailshotMaker is your one-stop-shop that gives you everything you need to create a mailing and send it out. What’s more, it’s not as expensive as you think - our prices start from just 49p per mailshot.

Try MailshotMaker to see for yourself – we’ll send you a free sample before you commit to a full mailing

You don’t need to have vast print resources or a large design team at your disposal. MailshotMaker has a free photo library and easy to follow templates to get you started, plus it helps you at every step of the journey when creating your mailshot. The results are professional-looking, beautifully designed mailshots that take just minutes to create.

New: Integrate mail into your online campaigns

dotdigital engagement cloud logoIt's now easier than ever to incorporate direct mail into your multichannel marketing campaigns with MailshotMaker for dotdigital Engagement Cloud.

You can craft marketing programs across mail, email, SMS, social, web and more, and trigger direct mail at the optimal moment in your customer’s journey.

75% of small businesses who use direct mail agree that it offers a good return on investment*

Source: Royal Mail MarketReach, Smart Marketing for Small Businesses, 2016

 

Mail stands out: the results will impress you

Direct mail resonates with customers, and will stand out alongside digital marketing. As a powerful and personal one-to-one channel, you can take your brand right into the hands of the customers you want to reach. 

More than 92% of direct mail is opened and 48% of UK adults took action after receiving direct mail last year. Source: https://www.royalmail.com/

Ready to get started?

Try MailshotMaker today. It takes just a few minutes to send yourself a free mailshot to test it out. Then prices start from only 49p (+20% VAT) including high quality printing, postage and delivery.