Direct Mail: The marketing channel you might have missed

Looking for a new angle for your marketing? Direct mail can complement your digital activity. Plus it’s simpler and more affordable than you think.

In a world of social media and booming online businesses, it’s tempting to focus your marketing on digital channels. That would be a mistake - mail stands out because it’s tangible, personal, and it’s proven to drive results. So, whether you want to reach new customers or engage those you’re already doing business with, sending physical mail is a proven way to create maximum impact. What’s more, it can really complement your digital efforts.

Simple steps for planning direct mail

  • Consider what you are sending
  • Think about what message you want to convey
  • Decide if you want to use other channels alongside mail
  • Consider the role of your mail piece in context of wider marketing activity
  • Ensure you have clear objectives
37%

of people bought or ordered as a result of receiving mail over 12 months

IPA touchpoints, 2017
Customer signing for a delivery from her postman
92%

of people read door drops sent to their home

Royal Mail MarketReach, Iluminas 2014

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Direct mail works for businesses big and small

We’ve made it easy for businesses of all sizes to get started with direct mail. Our online tool MailshotMaker is your one-stop-shop. It gives you everything you need to create a mailing and send it out. It’s not as expensive as you think either - our prices start from just 49p (+VAT) per mailshot including high quality printing, postage and delivery.  It takes just a few minutes to send yourself a free mailshot to test it out.

You don’t need to have vast print resources or a large design team at your disposal. MailshotMaker has a free photo library and easy to follow templates to get you started. Plus, it helps you at every step of the journey when creating your mailshot. The results are professional-looking, beautifully designed mailshots that take just minutes to create – and we’ll send you a free sample before you commit.

We also have partners across the UK who can help with your mailouts. With Mail Made Easy you can easily find a mail provider who can provide expert support covering all types of mail from door drops, catalogues to addressed mail and more.  If you’re new to mail, you can even get discounts on your first mailings.

87%

of people describe mail as believable compared to 48% for email

Royal Mail MarketReach, Kantar TNS, 2017
27%

of advertising mail stays in the home for over 4 weeks

JICMAIL, Kantar TNS, 2017

Mail stands out

Direct mail connects with customers, and will stand out alongside digital marketing. As a powerful and personal one-to-one channel, you can put your brand right into the hands of the customers you want to reach.

Use mail for business correspondence, transactional mail, such as bills, contracts, statements and invoices as well as using it as part of your marketing mix.

If you have an account manager, get in touch to find out more or open a Royal Mail Business Account to access discounts on your mail.

Want to dip your foot in?
Send yourself a free mailshot now
Ready to try direct mail?
Find a Mail Made Easy partner
Expand your mail marketing
Contact your account manager or open a Royal Mail Account