In an increasingly digital world, find out how mail could be a game changer for your brand
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In an increasingly digital world, find out how mail could be a game changer for your brand
But which one is right for your business?
Whatever the size of your business, whether you want to advertise nationwide or focus on a single street or customer type (like people with gardens), our platform makes it easy. Door drops are incredibly cost-effective and unaddressed, meaning they don’t require personal data.
Addressed to a named person, direct mail is a powerful tool for developing relationships with existing customers and raising awareness of your services with new ones. You can pinpoint the people you want to target using your own list or choose to buy customer data from us.
Thanks to our easy-to-use online tools you can book a mailing in almost the same time it takes to enjoy a cuppa and a biscuit or three.
Perhaps that’s why we had 4,000 bookings in the first 12 months after they were launched?
Both platforms are easy-to-use and give you a range of options as you go along, including print format, quantity and data targeting to establish your audience, so you can tailor your mailing to your business needs and budget.
Power up your marketing with our Door to Door service
5 steps to booking your door drop
Using our Drop a Leaflet platform, select your specs for your leaflet or postcard (size, weight, thickness and a description of product you want to advertise)
Confirm your distribution area using a radius or drive time from one or multiple postcodes and receive a price
Choose the date you want your items delivered (there’s a minimum order quantity of 1,000)
Upload your design, so we can check it and make sure you add a QR code for tracking visits to your website
Enter your company details, pay and then hand your printed items to Royal Mail.
Slip into warp speed with our admailer service
4 steps to creating your direct mail
Choose the type of mailer you’d like to send - postcard, letter, leaflet
Choose a data list (use ours, or upload your own)
Choose your quantity and confirm your spec (paper weight & finish) and add a QR code for tracking visits to your website
Now you can design a leaflet using one of our templates or upload your own artwork.
Door drop case study
The Salvation Army
Mail’s ability to bring in the money
Over the last five years, we have diversified and expanded our appeals and acquisition programme as new media open up.
The ways in which people respond have changed but mail is still our anchor medium. This puts The Salvation Army visibly on the doormat of many millions of homes each year.
Julius Wolff-Ingham, Head of Marketing and Fundraising, The Salvation Army
Direct mail case study
Swoon
Focusing on quality not quantity delivered results to Swoon
Swoon’s first mailing smashed expectations more than doubling the results predicted by the bespoke JICMAIL data analysis. The highly targeted catalogue delivered a 2.1% response rate and a return‑on‑advertising spend of more than 22.
This resulted in new revenue of more than £300,000 with many product lines selling out.
The results of the campaign have led Swoon to make mail a firm part of its ongoing marketing strategy.