Don’t just take our word for how effective mail can be. In this section you’ll find the latest research that will help you decide how mail can be used in your marketing plans.
How do mail and email work together? Each medium has different advantages so under what circumstances should you use them? Do consumers still value mail? How effective is mail? How does mail work in conjunction with other media such as TV and digital?
If you’re putting together a marketing plan, our Research and insights section will give you the latest research on mail. This will help you make an informed decision on the use of this unique, flexible medium and generate the maximum return on investment from your budgets.
It’s all about Mail and Email
New research reveals that consumers don’t want to choose between mail and email. Most want both. Using mail and email together in a planned way builds on the strengths of each, giving you the greatest chance of maximising the effectiveness of your communications.
• Email is seen as quick and informal.
• Mail is felt to be believable and reliable.
Discover mail in the digital age
We’ve looked into consumer’s homes, hearts and heads to understand exactly what mail means for them and in turn what that means for your brand in the digital world.
Visit mailmen.co.uk or speak to our media specialist on 0800 633 5350.