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Tackling distrust

Currently, only 3 per cent of the British population have no concerns about sharing personal information. Meanwhile, only one in five thinks the current law, the Data Protection Act, is sufficient to protect them. Just 15 per cent believe the individual is in control of their personal information.*

The GDPR seeks to allay this distrust. As such, it presents an opportunity for marketers to build improved relationships with their customers and prospects by positively embracing the new powers that the law gives consumers.

Discover how the GDPR can help your business build better relationships with your free guide.

Illustration with quote '65 per cent say they give mail their full attention over email'Ways mail could help you thrive in a GDPR world

As we all review our marketing models and channel choices, we’d like to suggest a number of reasons why direct mail could be part of the way you ensure success in a GDPR world.

Download your free guide – The GDPR opportunity with mail – to discover the 12 ways mail could help you thrive.  

 

The power of unaddressed mail

Not everyone will grant consent via a repermissioning exercise. Door to Door offers targeted services that are delivered with addressed mail. It enables you to re-engage these audiences without using personal data.

Door to Door is an area of increasing innovation around targeting and price points. Research shows unaddressed items stay in the home for an average of 38 days and are frequently revisited. Be sure to talk to us about how we can help.

Find out more about Door to Door

We can help you keep your data clean

Article 5 of the GDPR means that businesses will be held accountable for the accuracy of their customer data.

Royal Mail has the leading industry update and suppression files, which are all GDPR ready. Accurate data will help you improve the return on investment of your mail campaigns.

Get in touch to discuss your data

We can help you deploy your next mail campaign

We have a comprehensive team of media specialists and media and data planners to help you.

We also have case studies, insight tools and data planning support to help you get the most from your investment in mail. It’s all free of charge to mail users.

Contact us today

 

*2016 Annual Track study, ICO

1Royal Mail MarketReach, Door Drop Stats Refresh, Illuminas, 2014

 

Home Mover marketing

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Every year, around 11% of the UK population moves home. It’s an audience that’s unusually receptive to new goods and services – and we can help you reach them.

Discover Mover marketing

Special offers on direct mail

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From great introductory discounts to special offers when you send more mail, discover how we can help you get the most out of direct mail.

See our special offers

How we can help

From finding new contacts to engaging with existing customers, our Marketing and Data services can help you drive business performance under GDPR.

Contact our marketing team