Insight Report 2018

Consumer data is changing at an unprecedented rate. To achieve growth from the huge potential of customer data means senior leaders across all industry sectors must address three key challenges:

• Understand the impact on your organisation’s data resulting from the accelerated pace of change
• How to implement good data governance to ensure regulatory compliance
• How to implement agile solutions to ensure data is accurate and kept up-to-date on a continuous basis.

Produced in conjunction with customer insight, data and analytics specialist, Paul Laughlin, this Insight Report looks at a new era for customer data management - what we have termed "dynamic customer data management".

The report takes an in-depth look at three key topics:

• The changing landscape of customer data – why it’s more complex and challenging than ever
• The future of dynamic customer data – the opportunities for your business
• Dynamic customer data management solutions – six key requirements for you to consider.

Achieving dynamic customer data management offers a range of benefits including reduced operating costs, improved marketing effectiveness and better fraud detection.

In today’s digital, mobile economy, the report also discusses how dynamic customer data management can help support key business initiatives - digital transformation, marketing automation and customer experience.

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