Try our Insight Engine today

Measuring media performance is critical for effective campaigns

We've made it easier for you to measure the effectiveness of mail against other media using JICMAIL. This currency for mail was set up by the DMA, Royal Mail, ISBA, IPA and Whistl. Part of our Insight Engine - the first ever measurement metrics for mail.

The Insight Engine will give you with comprehensive insights

To help you better understand: 

• how direct mail performs in your specific industry sector
• the reach of direct mail - the average number of people mail is shared with
• the frequency of direct mail – the average number of times mail is read or revisited 
• the commercial actions consumers take as a direct result of receiving mail 

Your results are available as a downloadable, personalised PDF for free.

Try our free JICMAIL tool