Measuring mail's effectiveness with neuroscience
Free research guide - Why Mail Cuts Through
It’s never been harder to cut through the marketing noise and make your brand stand out
We set about finding out what happens at a subconscious level, when consumers process brand messages. Using neuroscience, experts studied the impact of media choice on how brand messages were remembered.
This research report outlines key insights and results. It highlights the pivotal role that mail can play to deliver real cut-through in a complex multi-media environment.
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What you'll learn:
- How mail's physical quality impacts consumers and drives commercial action
- Which are the most memorable marketing channels for consumers
- How our brains process and store information about brands
- What impact mail has on other channels like social media advertising