A free practical guide to direct mail

How to get the most from direct mail

Direct mail has long been a proven as a cost-effective channel for communicating successfully with customers. Because it’s tangible – picked up and handled by a customer – direct mail is a channel that will cut through and be remembered. 

In fact, 94% of advertising mail is engaged with and only 6% is discarded or unopened.1.

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This guide will show you

  • Why customers value mail
  • How to plan and implement a mail campaign from start to finish
  • Practical steps to produce a profitable marketing campaign
  • Insider advice and tips to help you get the most from this channel
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1 JICMAIL Item Data Q2 ’17 to Q4 ’19