At a time of social, economic and political change, it’s important that every single message you deliver is trusted.
That’s why Royal Mail MarketReach has undertaken a number of initiatives to explore the reassurance and credibility delivered by various marketing channels.
Results echoed those of our 2013 survey. Mail was again seen as more likely to grab attention and seen as more formal, secure and important.
Better yet, mail has increased its potency in creating emotional resonance, trustworthiness, and responsiveness
In fact 70% of respondents said that mail makes them feel more valued – and 70% that mail gives those who receive it a better impression of the organisation.