Grow your business with door drops

Royal Mail Door to Door helps you find the right people or postcodes to target and then delivers your marketing materials straight to their homes. Doordrop campaigns are a powerful and cost-effective way to market your local business, with 88% of small companies who have used them saying it’s boosted awareness of their business.

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We help you reach the right customers

One of the most important factors for a successful doordrop campaign is targeting the right audience. Whether your campaign is local or national, we can help you pinpoint the best postcodes or people using our free targeting service.Door drops are a highly targeted way to reach your audience, and because door drop targeting doesn't use personal data, GDPR rules don't apply.

By distance

Maybe you want to only target people who are within a certain distance from your business. This can be done by miles or drive time.

By location

With postcode mapping, you can target houses or specific types of customers within different postcode areas.

By demographics

Know the type of customer you want to reach? Select by age, affluence, or household type. E.g. Choose postcodes with the highest numbers of affluent retired couples within a 10-mile radius of your business.

See how door drops can make a big impact

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Case study: Old Down Country ParkOver 200 new customers

The business

Old Down Country Park went through a big renovation. They wanted local people to know about the new things they had to offer.

The door drop campaign

They targeted people within a five-mile radius of their Country Park, offering a chance to win dinner for two to encourage interest.

The results

More than 200 customers gave their details and they had seven times the return on their investment.

"We are already planning our next Door to Door campaign"

Olivia Mills

General Manager, Old Down Country Park, Bristol

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Case study: Maids & MoreNew business increased by 80%

The business

Maids & More is a home cleaning and maintenance business based in Henley-on-Thames, Oxfordshire.

The door drop campaign

They targeted local addresses using data to select the best potential customers.

The results

Brand new customers – worth at least £3,500 per year. So their investment in door drops delivered 22 times the revenue and business still continues to come in.

"It's extremely cost-effective... and we don't actually use any other form of marketing now"

Linda Fox

Owner, Maids & More

Nationwide map

Case study: SkyA 1.7:1 return on investment

The business

Sky needed to attract large amounts of Freeview customers. But with research consistently showing that Freeview customers didn't usually see the value in paid TV, the broadcaster introduced an entirely new approach to create impact and cut through to attract new customers.

The door drop campaign

Sky grabbed Freeview customers' attention and enticed them to switch by showing their most popular show: Game of Thrones. This was combined with a compelling half price offer, communicated in an unusual square format to ensure doormat stand out.

The results

Acquisition (enquiries) was 15% above target and conversion (sales) were 18% above target, showing that the ‘whole story, half the price' offer was hard for people to refuse as both an emotional draw and a rational deal.

Incremental sales beat their previous door drop campaign by 22%, delivering a 1.7:1 return on investment.

"Door drop campaigns are a key medium for Sky – they enable us to get broadcast coverage at a low cost."

Liam Popham

Marketing Manager, Sky

We get your message out

Plan your campaign for maximum impact

To help you make the most of your campaign, we offer a free targeting and planning service, so you can understand who your best customers are.

Delivered with the post

We deliver your promotional marketing material as part of our trusted postal delivery, so customers are more likely to read and keep it. What’s more, we're the only door drop provider to be accredited by ABC, the media industry’s stamp of trust.

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We reach any home in the UK

With Royal Mail Door to Door, getting your message out has never been easier. We can reach 29 million addresses across the UK, or just target your local area.

A price that works for you

Whatever you need, we help arrange your campaign and deliver your leaflets, flyers or brochures and more for a price that suits your budget.

Frequently asked questions

We quote you based on a few pieces of information: the number of door drops you want to deliver, the dimensions (size and weight) of the door drop, and the postcodes we’re delivering to. Our rates don’t include the design or printing. We can run through pricing with you any time, just give us a call.

Once you’ve made your booking, show us a sample of your items. We’ll weigh it, make sure it matches your booking and generally check that everything’s fine for your delivery. You can send us your sample at the concept stage, or once your items have been printed – whichever suits you best.

At least 7 working days (and it can be as early as 18 days) before your distribution date. The earlier the better. This means we have more time to check your items over and help you fix any issues.

A freepost address service, such as Freepost Plus and Business Reply is a great way to encourage customers to respond to you. If you want to include a response device as part of your door drop, we can help you with this.

Once you’ve handed over your marketing materials, we’ll sort through it and send it out to our local Delivery Offices. Once there, your items will go out with our trusted postal delivery service.

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Mon-Thu 9am-5.30pm, Fri 8.30am-5pm. Calls may be recorded and monitored for training and compliance purposes. Calls cost 5p per minute plus your telephone company's network access charge.