Marketing to ethnic groups
When looking for target markets, there’s one that’s often overlooked – the ethnic market. Here’s how best to market your product or service to ethnic groups.
More on finding new customers
Put an incentive campaign together
Offering valued customers the right incentives and rewards will keep them coming back for more. Here’s how to make the most of a new scheme, and use the opportunity for real growth.
More on keeping customers
Become an expert at public relations
Good public relations is a real asset to your business, and can be a cost-effective and powerful addition to your marketing mix
More on saving time and money
How to think creatively in business
Brainstorming to beat the downturn might seem like an indulgent activity, but it could give your business the edge in uncertain times, says Hester Abrams.
More on Smart thinking
How frequently should you contact customers?
Top tips on how best – and often – to contact customers.
5 things I did right
Restaurant entrepreneur Peter Ilic shares his secrets of success.
Data research on home movers
The latest stats and trends on moving home or office.
Free advice for your business
Create a Royal Mail tailored growth pack and discover new ways to find new customers, keep existing customers and save time and money.
- Watch eBay expert and power seller Chris Dawson talk about the opportunities for growing your business on eBay.
