The home shopping tracker report
The home shopping tracker report
Make yourself at home
The home shopping market represents a significant opportunity for retailers to increase sales. Catalogues are the most popular way of shopping from the sofa, but technologies like digital TV and mobile phones are poised to make remote shopping an even more accessible pastime. And, with the proportion of people shopping online nearly doubling in the last two years, understanding the needs and concerns of home shoppers has never been more important.
The research
Each year since September 2000, Royal Mail have commissioned a leading market research agency, Continental Research, to undertake independent research into the habits, patterns, attitudes and satisfaction of home shoppers.
And thanks to our key role in the fulfilment of catalogue and internet sales, we’ve also included our advice on anticipating changing home shopping trends, and how to make the most of your home shopping offering now and in the future.
The Home Shopping Tracker Study is invaluable for: home shopping retailers, marketers, campaign managers, media buyers, business strategy planners, operations and distribution managers.
