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Direct marketing in a recession

Direct marketing in a recession

Expert advice, tips and case studies that show how
effective direct marketing can help your business weather the recession.

Direct marketing in a recession


Magnifying glass resting on a map of London

How to profile and get the best response from your data

Make the most of your customer data by proper profiling, segmentation and organisation.

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More step-by-step guides

Close-up shot of David Thorp

Direct marketing in a recession

David Thorp, director of research and professional development at The Chartered Institute of Marketing suggests how to make your marketing effective in a recession.

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More how-to guides

Jerome Fontaine

Surviving the economic downturn

Jerome Fontaine of The Fournaise Marketing Group says you can learn lessons from SMEs on marketing in the recession.

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The Fournaise Marketing Group (opens in a new window)

The Present Finder - case study

Improve your chance of a sale – for free

How a mail-order gift company is enjoying internet and mail-order success.

More direct marketing in a recession


Customers may want the same products, but they want them presented in different ways.

Watch marketing expert and author Peter Mouncey talk about how to market more effectively.