Skip to main content
Royal Mail ®
Personal Customers Small & Medium Business Corporate & Public Sector
  • Delivery Services
  • Marketing Services
  • Logistics Services
  • Discounts & Payment
Log in Register
Your shopping basket

Top links
 
Home > Marketing Services > Improve your Direct Mail > Mail Media Centre >
 

Case studies demonstrating mail’s ability to build brands and acquire, retain and develop profitable customers.

If you want to see how mail has been used successfully and how it can work wonders for your business, read the case studies below to see how advertising through the post can achieve a combination of objectives:

 

  • Brand development
  • Customer acquisition
  • Customer relationship development

 

Many of these case studies have achieved a combination of objectives demonstrating the ability of mail to deliver complex objectives too.
Simply click on a case study that you want to view to download it in pdf format.


Brand development

Amex Direct Mail

American Express – Centurion Card
American Express used DM to reinforce and re-launch a brand legend. Receiving overwhelming positive feedback from customers regarding the creative, the campaign achieved an immediate conversion rate of 85% - 10% above target.

Download the American Express case study  (PDF, 1.12mb)


Customer acquisition

Rehms Druck GmbH Direct mail

Rehms Druck GmbH
Using DM to drive acquisition for a specialist packaging company this visual communication of Rehm’s expertise achieved a response rate of 18% from a print run of 3,000.

Download the Rehms case study (PDF. 1.27mb) 


United Laboratories Direct mail
United Laboratories
This very engaging piece of DM effectively targeted key influencers by appreciating the hurdles to overcome reaching the desired recipients. In doing so, the project received a 15% response rate (in a market where a 5% rating is considered excellent)

Download the United Laboratories case study (PDF. 1.47mb)


Daimler Chrysler Direct mail
Daimler Chrysler
Following changes to taxing, DM was used to launch the new Jeep Commander, not by producing a tailor-made mail piece but revamping their ‘regular’ brochure.

Download the Daimler Chrysler case study  (PDF. 1.92mb)



Customer relationship development

Landmarks Preservation Council of Illinois Direct mail
Landmarks Preservation Council of Illinois
Using DM to effectively target their core audience and gain the support and influence of key individuals to help protect Chicago’s architectural history.

Download the Landmarks case study (PDF. 1.2mb)


Microsoft Direct mail
Microsoft
Using DM to more effectively target professionals inspired from the creative idea of the ‘Russian Doll’

Download the Microsoft case study  (PDF. 1.14mb)