If you're new to mailshots, or you’re looking for new marketing ideas or products, or you’re just a bit rusty on some of the finer points of the process, this section is for you.

Here, we cover all the key steps involved in planning, creating, producing, despatching and evaluating a campaign – for both mailshots and door drops.

We've kept things simple. Jargon is minimal. And we’ve included some real life examples to bring everything to life.

How to:

• Plan a campaign
• Target a Direct Mail campaign
• Target a Door Drop
• Create the Mailing
• Get Creative
• Produce Artwork
• Print the Mailing
• Laser, Finish and Enclose the Mailing
• Despatch a direct mail campaign
• Despatch a Door Drop
• Fulfil responses
• Evaluate the Campaign