Paul Rouke of PRWD on the importance of good usability in your website

Paul Rouke is a specialist in website usability at PRWD, a highly experienced usability and web application development agency, specialising in delivering user-centered design processes covering a variety of business systems, both internal and customer-facing. With nine years’ experience of information architecture, Paul’s expertise has been applied to a diverse portfolio of brands and clients, including JD Williams, Shop Direct Group, Manchester Airport, The Scout Association, The Co-op and The Cotswold Company, contributing to his significant experience in the online retail and information technology sectors.