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Home > Small & Medium Business > SMART > Saving time and money > How-to guides >
 

How-to guides

Magnifying glass resting on a map of London

How to exploit your data

Top tips on how to profile and get the best response from your data
 
Fournaise how-to article

Surviving the economic downturn

Jerome Fontaine of The Fournaise Marketing Group says you can learn lessons from SMEs on marketing in the recession.
Marketing in a recession - case study

How to market in a recession

How to make your sales and marketing activity work harder in a downturn.
 
Illustrated close-up of computer keyboard

How to maintain an accurate database

Follow this easy guide to achieving a professional, up-to-date database.
Illustration of package with “return to sender” sticker

How to use suppression screening

A guide to keeping your customer database clean and relevant
 
Screengrab from a website's customer reviews section

How to obtain customer testimonials

Customer testimonials are one of the most powerful and cost-effective marketing tools.
Woman’s hand with mouse and red mat

How to print postage on eBay

Save time with Royal Mail’s printing postage facility on eBay. Use this easy guide to get started.
 
Hand on a computer keyboard

How to write a direct mail letter

Tailor your message for your audience with our guide to writing perfect direct mail letters.
photograph of a selection of UK and foreign newspapers

PR for small to medium businesses

Public Relations can be a cost effective and powerful addition to the marketing mix.
 
David Thorp

Using direct marketing in a recession

David Thorp of The Chartered Institute of Marketing gives his tips on using direct marketing in a recession
Improve cashflow in a recession

Improve cashflow in a recession

How to improve your chances of being paid during a recession