Audience Strategy and Planning Solutions
Talking to the right people in the right way
Improved targeting makes your Direct Mail campaigns more accurate and efficient. Which, in turn, increases the profitability of each mailing you do. You’ll be communicating with people more likely to buy, which can increase sales, as well as reducing wastage. Our data consultants are experts in helping you achieve this.
Customer Journey Mapping
We can help you nurture a single customer view or contact strategy across your business, with Customer Journey Mapping . This involves an in-depth investigation of your database by one of our dedicated Data Consultants that helps you see all the contacts at your target companies together, and talk to them in the right way.
Benefits to you
• Helps you refine your marketing strategy and get the most out of your existing customer data
• Helps you determine which customers are the most profitable, and which could leave you
• Helps you track, measure and judge campaign performance
• Gives you access to a data consultant, plus potential partnerships with other data providers
• Helps increase return on investment
Audience Service
We can profile and segment your customer file, including overlaying externally-sourced information with our Audience Service.
Benefits to you
• Provides you with improved audience segmentation
• Pinpoints the most profitable customers
• Helps enhance campaign effectiveness through analyzing past campaign results
• Gives you access to fresh prospects through new data sources
• Helps you derive more value from your customer file
• Helps you integrate mail into your campaigns
Database Enhancement
Our Database Enhancement service helps you improve the quality of your data file by matching it against major industry cleansing files – Royal Mail’s NCOA, Universal Suppression and PAF. We can also use our data supplier panel to match your data with theirs, so you can access information that’s currently available on the customers within your database. This includes cleansing your database of people who have moved, died, or don’t wish to receive Direct Mail.
Benefits to you
• Reduces wastage as a result of misaddressing and inappropriate delivery
• Helps improve targeting and profitability
• Offers flexible access – we can enhance your data, or you can take our data cleaning files and do your own cleaning
Contact Us
To find out more, call our team on 0870 243 0532 to discuss your needs
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