Marketing to Select Audiences: Monday 12th November 2007, Phoenix Centre, Phoenix Place, London, WC1X 0DG

Below you can review the full timetable for our recent Marketing to Select Audiences seminar.

	FOREWORD: Colin Bradshaw, Head of Data Strategy, Royal Mail
Session 1	UK TODAY – SETTING THE CONTEXT FOR WHAT FOLLOWS: Pete Ayton, Head of Forecasting & Consumer Research, Mintel
Session 2	SHADES OF ETHNICITY Dr Yasmin Sekhon, Senior Lecturer in Strategy and Marketing, Bournemouth University & Ashok Ranchhod, Professor of Marketing, Solent University
Session 3	GREY GOLD ETHNIC & FEMALE DYNAMIC Dick Stroud, Founder, www.20plus30.com
Session 4	ATTRACTING THE UK MASS AFFLUENT – “TIME IS MONEY”: Ronnie McBryde, Head of Research, Mintel
Session 5	THE NEW FEMALE POUND: “FINDING HEIDI”: Tamara Gillan, MD & Founder, SPF15 specialist marketing agency
Session 6	CUSTOMER PUBLISHING: CREATING A SENSE OF BELONGING: Julia Hutchison, Chief Operating Officer, Association of Publishing Agencies
Session 7	“MAIL READY” AUDIENCES: Neil Joyce, Eurodirect
Session 8	“A QUESTION OF MAKING IT HAPPEN”: All today’s panellists assembled on stage to take delegates questions
	SUMMARY: Colin Bradshaw, Head of Data Strategy, Royal Mail

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