Valuable insights into succeeding in 'The Velocity Age'
Royal Mail’s key role in marketing communications gives us a unique perspective on the challenges facing UK marketers. As businesses continue to find, approach and engage their audiences, one of the biggest tests seems to be the sheer speed of change affecting all industries.
A defining factor in the future success of products, services and brands will be the speed with which they can react to rapidly changing consumer behaviours. Which is why we’ve termed this new era ‘The Velocity Age’.
Leading figures discuss key issues
‘The View from Here’ is a series of events that seek to define the effect of such issues arising from ‘The Velocity Age’ on the advertising and marketing industry. At each event leading figures in advertising and marketing explore the current commercial landscape in which our businesses have to operate and succeed, through lively debate.
Innovate or hibernate?
The next event, on Thursday 26th February 2009 at 6.30pm, will be chaired by Dermot Murnaghan and will debate the role of innovation as the key to the future success of marketing. Is it worth the investment? Or can we as marketers afford to ignore it? Joining Dermot will be two of the industry’s leading figures - Richard Needham, formally James Dyson’s right-hand man, and ex-Euro RSCG International Creative Director Rowan Gibson. It promises to be an extremely lively debate, and if you’d like to join in, click here for more details and to register for a place.
Give yourself a head start
Register
