To qualify for the intermediate level of Sustainable Mail™, you must fulfil both the entry level and the intermediate level specifications.
Intermediate level specification
Targeting
14. Customer and prospect data must be checked against one or more commercially available deceased and gone away suppression files, including business gone away suppression files. Data must be checked during the 30 days or less before the item that uses the data is posted with Royal Mail.
15. Your mailing must clearly incorporate information explaining how the recipient can register to unsubscribe from your mailings for a period of one year
16. Any items returned from previous mailings as deceased, gone away or requesting opt-out must be recorded and removed from future mailing lists within 3 months of receipt
17. Ensure at least 95% of items are fully and accurately addressed and postcoded in accordance with our Postcode Address File (PAF®)
Sustainable resources and materials
18. All printers, mailing houses or in-house mailing facilities must have an environmental management system conforming to BS EN ISO 14001
Recycling
19. Do not use ultraviolet varnish finishes
20. Do not use rubber-based adhesives
Register
