If you want to talk to existing or potential new customers on a one-to-one basis, Direct Mail is the smart choice.

This document covers planning, executing, and managing a successful campaign, and highlights common blunders to steer clear of and must-know information to absorb. We tell you exactly why Direct Mail is so successful and show you how to use it to benefit your company in terms of both relationships with your customers and the all-important bottom line. There’s also some not very good Direct Mail about – this book is intended to make sure it isn’t yours!

We’ve developed this book to provide the practical help and techniques you need to make mailshots work for you and your business.

How to create effective mailshots (PDF 5.5MB)