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Home > Marketing Services > Marketing Mail Services > Door to Door > Details > Postcode targeting >
 

Door to Door

More responses. Less wastage

Targeting can mean the difference between the success and failure of your campaign. Accurate targeting increases response rates and reduces wastage; the better you plan your campaign, the more effective your Door to Door mailing will be. We can help you identify both who your potential customers are, and the postcode sectors where you’re most likely to find them.

Precision targeting with Royal Mail

Royal Mail offers a range of services to help you target your campaign, so if it’s as simple as just wanting to know how many addresses are in certain postcode sectors, we can provide you with a report based on your requirements through Postcode Counts

For more in depth targeting we’ll help you find the right audience for your campaign, so your message always reaches the right people at the right time. This service:

  • Is free to all Door to Door customers
  • Pinpoints who your customers are and where they are
  • Shows you where to focus your campaign for the best responses.

We offer two main targeting options, based upon market leading geo-demographic classification systems, which can identify potential customers based upon social, cultural and economic data:

For each targeting method, we can tailor your report:

  • If your potential customers live close by, we can help you focus your campaign on a particular town or distance from your business (in miles or even the time it takes to drive to you). For example, a restaurant could target all potential customers who are within a 10-minute drive. This is also useful if you’re promoting a store opening, an existing retail outlet or a restaurant
  • For integrated marketing campaigns, we can help target your campaign in a local TV or radio region to promote special offers and deliver product samples and reinforce your overall advertising message
  • For national campaigns, we can analyse your prospects by TV and radio areas as well as counties and regions.

Additionally, if you have an existing customer database of at least 800 postcode records we can profile these by either Mosaic or Cameo, to find out more about this service visit Database profiling.

We can also target against many other types of profile such as Financial Strategy Segments, Household Income Levels, Property Prices and Credit Risk, so if you would like to discuss how we can best target your mailing, please call us on 01865 796981.