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Legal issues when producing a mailshot campaign


If you are producing a mailshot campaign, you should be aware of three pieces of legislation:

  • Data Protection Act 1998
  • Consumer Protection (Distance Selling) Regulations 2000
  • Royal Mail Door to Door Terms and Conditions

In this section, we will explain how these laws may affect your marketing campaign and help ensure that you’re aware of other legal issues surrounding mailshots and door drops.

Note: The information in this section is intended as a non-exhaustive guide only and does not constitute legal or other professional advice. Please consult your legal advisers for advice on specific issues.