If you find Christmas shopping stressful, don’t worry – you are not alone!

Uk gift givers spent over 650m hours on soon-to-be-forgotten gifts of Christmas but only one in ten can remember last year’s Christmas present. One third even admitted to wearing something they didn’t        even like, just to please the person who gave it to them. And yet…

…88% OF PEOPLE WOULD WELCOME A MAGAZINE SUBSCRIPTION AS A CHRISTMAS GIFT

Furthermore, a staggering 73% of existing subscribers neither give nor receive a gift magazine subscription. And 80% of those who have given a gift subscription have given just one.

By bringing these two groups together you can make Christmas a rewarding experience for all concerned. What are your plans to make the most of this untapped market this Christmas?

For more information on the gifting market, download a fact pack.

Read how BBC’s Gardeners’ World team smashed their gift campaign targets.