Royal Mail’s key role in marketing communications gives us a unique perspective on the challenges facing UK marketers. As businesses continue to find, approach and engage their audiences, one of the biggest tests seems to be the sheer speed of change affecting all industries.

A defining factor in the future success of products, services and brands will be the speed with which they can react to rapidly changing consumer behaviours. Which is why we’ve termed this new era ‘The Velocity Age’.

‘The View from Here’ is a series of events that seek to define the effect of such issues arising from ‘The Velocity Age’ on the advertising and marketing industry. At each event leading figures in advertising and marketing explore the current commercial landscape in which our businesses have to operate and succeed, through lively debate.

To complement ‘The View from Here’ events, we produce a set of ‘Foresight’ books, examining the speed of change facing our businesses and suggesting ways to maintain a competitive advantage. You can download the first edition of Foresight (PDF, 5.47MB) and download the second edition Foresight (PDF, 1.74MB).

Find out more about our seminars:

• First seminar – ‘Defining the Velocity Age’
• Second seminar – ‘The Brand Debate’
• Third seminar – ‘Engaging the New Consumer’
• Fourth seminar – ‘Is the Digital Revolution Driving Disposable Relationships?'
• Fifth seminar – 'Is It Time To Get Emotional About Marketing?'
• Sixth seminar – 'Bringing together Innovation and the environment’
• Seventh seminar – 'Innovate or hibernate?'