eBridge from Sony DADC is a new direct mail service that allows companies to send customised CD/DVDs to individual consumers. The eBridge service from Sony DADC uses a unique code so every CD/DVD can be tailored to the recipient.

When customers put the disc into their computer, they can deal direct with the business to buy goods or services, view profile specific content and find out relevant product information. The inscription means advertisers can observe customer engagement with the disc and calculate the campaign's exact effectiveness.

eBridge is unique because it’s an interactive disc engaging customers online and offline, allowing advertisers to personalise content while mass producing the CD/DVD.

Sony DADC’s technology enables the inscription of a unique ID onto the CD/DVD, so publishers can identify each disc, with personalised content ranging from pre-completed online registration forms to localised shopping information.

The eBridge mailer inscription enables precise measurability at all stages of the campaign, monitoring which customers have viewed the disc, when they engaged (date and time), how often, whether they completed the customer journey or at what stage they fell out.

The unique and patented Postscribed ID is readable by all PCs and Macs, delivering rich, sophisticated interactivity with a clearly defined return path. It makes direct mail more accountable and measurable than ever before – meaning enormous opportunities for marketeers.

Existing media, such as film or music content, can be re-purposed or a campaign can be built from scratch. Combining our capabilities allows us to offer you the opportunity to harness the power of DM and digital in a unique way.

The evolution of digital is not substituting all physical mail but adds to the direct mail proposition. eBridge demonstrates Royal Mail's ambitions for innovation in the medium.

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The minimum quantity to produce an eBridge mailer is 10,000 units. However, personalisation allows you to include a host of information on any one disk but the customer will only view the content specified for them. So you are able to target several customer categories within the same campaign.

For a comprehensive quote please contact your Royal Mail Account Manager.

If eBridge has inspired you, give us a call on 0870 243 0532 or you can email royalmailmarketing@clientmail.eu.com. We can show you how by using direct mail you can engage with your customers to deliver them the best possible brand experience.