What if you knew

• who opened your mailer?
• how often your prospects read your value proposition?
• which messages your customers are most interested in?
• who downloaded a piece of collateral?

Now you can.

Dialogue Mail delivers a personalised solution from the mailshot to individual microsites. By using the power of direct mail to drive customers online, it provides 100% trackable results, giving you a clear competitive advantage.

When customers visit their personalised URL, they can share their preferences, request specific products and information and direct their overall customer journey. While the customer gets the benefit of a personal experience, the brand can capture invaluable customer insight, leading to deeper, more relevant and meaningful relationships.

The Dialogue Mail journey starts with an intrigue based mailshot. The often “tongue in cheek” mailing is designed to raise customer interest so they want to know what they will discover when they go online.

The customer then types in the web address to access the online information. The personalised URLs are unique to each campaign and, like the mailer, are often designed with a bit of fun. For example, Royal Mail’s campaign mailer uses a very small font and a magnifying glass that directs the recipient to www.lookclearly.co.uk/johnsmith 

The scope of the online customer insight capability is only limited by the brand’s imagination. From simple profiling exercises to complex fulfilment programmes the website delivers a bespoke customer experience for each user. And most importantly, it captures that experience for the brand to learn more about its audience’s wants and needs.

This learning is then passed directly to the sales team, via email, SMS or downloadable list, to follow up as appropriate.This may involve sending an email, making a phone call or simply sending a clever mail pack based on the customer responses on the site.

Dialogue Mail offers complete integration between, not only on and off line communication, but also between sales and marketing. The real-time reporting provides 100% track-able marketing metrics that prove exactly what works and what doesn’t, across multi-tier customer segmentation. And importantly, it allows you to quickly and easily change the things that aren’t working.

Dialogue Mail works because it delivers personalised, localised messaging and content that creates better customer engagement. Engaging your target audience on a one-to-one basis creates a deeper and higher-value relationship. Customers feel you really understand their wants and needs because your messages are based on how they respond, NOT how you think they’ll respond.

The great thing about a Dialogue Mail campaign is that it offers a consistent, end to end creative solution starting with a creative mailer, leading to relevant online experiences and culminating in specific customer insight.

The sky’s the limit with Dialogue Mail. Start by deciding “what do we need to know about our customers” and let Dialogue Mail do the rest. Whether it’s increasing customer loyalty, growing your cross sell opportunities or just understanding why your customers prefer red versus blue, Dialogue Mail can deliver.

• Read about Glamour’s success with a response rate of over 60% (525kb ppt)
• Learn more about Dialogue Mail through Toshiba’s case study results (371kb ppt)
• Discover how Nissan achieved a 30% website visits leading to 3% test drive results (941kb ppt)

How much would you pay to achieve a 20% response rate? What value would you put on learning exactly what influences your customer the most? What would you pay to increase your retention rate by double digits?

What you get from Dialogue Mail is more than just a mailshot and website. It is the power to engage with your customer on a whole new level, while providing real time sales leads and insights. It gives the you power to not only make your marketing work harder but actually give something back to you- you actual learn something from your own marketing communication- providing a two way message- to and from the consumer.

From mailer to online engagement and real time sales leads, campaigns costs as little as £0.55 per target (excluding postage costs). For a detailed quote please contact your Royal Mail Account Manager or a member of our sales team on the details below.

• Higher ROI
• Deeper customer insight
• Enhanced data collection
• More targeted messaging
• Real-time trackable results.

If Dialogue Mail has inspired you, give us a call on 0870 243 0532 or you can email royalmailmarketing@clientmail.eu.com. We can show you how by using Direct Mail you can engage with your customers to deliver them the best possible brand experience.