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Campaign Management Solutions

Campaign Management Solutions

Taking the hassle out of database, response and returns management

We can give you a complete range of campaign management services. From consistent, accountable database hosting to response and returns control, our services let you extract the marketing intelligence you need.

Database Hosting

We can host your database for you, securely and cost effectively. That means not only less hassle, but it also makes it easier for you to access all the data services found in our Audience Strategy and Planning booklet.

Benefits
• Provides experts and facilities to store and manage your data for you – a massive weight off your shoulders
• Offers access to a range of tools to help us select targeted and profitable audiences together and to keep your data clean
• Lets you manipulate your data direct through user-friendly software applications
• Ensures Data Protection Act compliance

Response Management

Man sitting in front of a computer screen

We can help you capture and process the postal responses you get back from your customers. Not only do we update the information they provide but we can also send them any physical pieces they request, such as brochures.

Benefits
• Takes the mechanical job of managing responses off your hands
• Turns physical responses into electronic information
• Offers the option of managing fulfilment, by sending out brochures and agreements for you
• Allows you to respond in real time to your customers
• We can help you design your forms and surveys to maximise your data capture

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Returns Management

Person tying up bag

Our returns management and data capture service is a vital part of your data enhancement. By correcting wrong addresses, confirming deceased or providing forwarding addresses, we’ll keep your data clean and relevant. As well as physically managing your returns, of course.

Benefits
• Takes the time and hassle out of managing returns
• Reduces the amount of gone-aways
• Reduces returns costs now, and in the future, and reduces costs from wastage
• Improves the quality of your customer file

To find out more, call our team on 0870 243 0532 to discuss your needs.

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