Sustainable® Advertising Mail
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We are introducing an improved product portfolio from April 2012. If you have used Sustainable Mail in the past you should now use this product. Get help with making the switch or find out more about our improved product portfolio. |
Want to reach customers through Direct Mail, but concerned about its environmental impact? With Sustainable® Advertising Mail you can keep your environmental credentials intact, make the most of this highly versatile and targeted medium, and save money too.
- Use Sustainable® Advertising Mail and demonstrate to your customers that you care
- Sustainable® Advertising Mail is based on PAS 2020, the standard developed by the direct marketing industry to reduce the environmental impact of campaigns
If you’re serious about making your direct marketing activity more responsible, then Sustainable® Advertising Mail can help. We have two levels of specification available.
We will guide you in the preparation of mail to have the least environmental impact. Both ‘entry level’ and ‘intermediate level’ options provide savings on the standard Advertising Mail prices.
- At entry level, you need to apply data cleansing techniques to ensure a high level of targeting, use sustainable materials, processes and suppliers - and ensure your direct mail pieces are suitable for collection by local authorities’ kerbside recycling.
- At intermediate level, you’ll need to meet additional targeting, sustainability and recycling requirements.
