Advertising Mail™ with Response

Be more direct with a call to action
• Make the most of your spend by including a free response mechanism for your customers
• Economical – and made to measure
• If you pre-book and predict your response rate, you’ll see the savings

It’s the little extras that count
With so much hanging on creating the perfect Direct Mail package, we don’t want you to have to worry about whether or not you should include a prepaid response mechanism. At Royal Mail, we know that your mail item will be made up of parts and that the reply mechanism is probably the most important for fulfilling your objectives.

Making your campaign work with response
You’ve worked hard at being clear about what you’d like your prospects to do next, and we’ve gone the extra mile to get that message to them in precisely the format you’ve decided is best. Now you wait, knowing that reply card or a tear off slip that you’re hoping will be returned is much more likely to come back if your customers know that to them, it’s completely free to post.

So, if you want to include a response item, such as a reply paid postcard to accompany your mailing, you can do it cost-effectively and not lose money on prepaid postage that doesn’t get used.

Forward planning wins the day
You get to forecast what the percentage usage of that response item will be and that helps us estimate the figure for rates of postal returns over the next year – and decide what to charge you.

What makes Advertising Mail™ with Response special is that we make a financial allowance for you to include a response item in the mailing and we base this on an estimate of the returns expected. You pay up front based on the estimate and will get a credit if the response mechanism doesn’t get used.