Want to increase engagement with your customers? Give people a chance to interact with your business both on and offline? Sony eBridge lets you send customised CDs and DVDs to current and potential customers. Your campaigns will:
- deliver a new a brand experience
- provide insight into your customers’ brand journeys
- give you measurable return on investment.

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Why choose Sony eBridge
Sony eBridge is a direct mail service that lets you send customised CD/DVDs to your customers. It comes with a unique code so every CD/DVD can be tailored to the recipient. When customers put the disc into a computer, they can buy goods or services, complete online registration forms or discover localised shopping information. eBridge is unique because it’s an interactive disc engaging customers online and off. You personalise your content. The inscription on the disc means you can track customer engagement and calculate the campaign's exact effectiveness.
Measure then measure again
The eBridge mailer gives you precise measurability at all stages of the campaign, monitoring which customers have viewed the disc, when they engaged (date and time), how often, whether they completed the customer journey or at what stage they fell out. The unique and patented Postscribed ID is readable by all PCs and Macs, delivering rich, sophisticated interactivity with a clearly defined return path. It makes direct mail more accountable and measurable than ever – offering enormous marketing opportunities.
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Details
Costs and numbers
The minimum quantity to produce an eBridge mailer is 10,000. However, personalisation allows you to include a host of information on any one disk while the customer only views the content specified for his or her journey. You’ll be able to target several customer categories with a single campaign.
Creative Concepts
We can re-purpose existing media, such as film or music, or we can help you build a campaign from scratch. Combining our direct marketing expertise with a creative campaign allows you to harness Direct Mail and digital to engage more people with better and more targeted content. eBridge demonstrates our commitment to marketing innovation.
Our case studies
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Price
Every campaign is different. Our goal is to work with you to find the creative solution and size that will help you reach your marketing goals - and engage your customers with a new and unique journey. The price you pay depends on the:
- creative approach you take
- address data you use
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number of customers you target.
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How to buy
If Sony eBridge has inspired you, the next step is to get in touch with us to find out more. You can:
- call us 0870 243 0532
- send us an email
We can show you how using Direct Mail and Sony eBridge can engage your customers with the best possible brand experience.
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Frequently asked questions
Search help for more answers...
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Is there a minimum mailing?
Yes. The minimum quantity to produce an eBridge mailer is 10,000.
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What does personalisation mean?
Personalisation allows you to include a host of information on any one disk while the customer only views the content specified for his or her journey. You’ll be able to target several customer categories within the same campaign.
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How do I know people have looked at the CD?
Personalisation allows you to include a host of information on any one disk while the customer only views the content specified for his or her journey. You’ll be able to target several customer categories within the same campaign.
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