Royal Mail Home Movers Database

Across the UK, every year around 1.5 million households move home. That’s over 10% of the adult population.
Approximately 65% of people who move home ask Royal Mail to redirect their mail. This data is the basis of the Home Movers Database. Once a redirection form is complete within around two weeks, you can rent the data.

The optimal moment

When people move to a new house, they‘re also interested in finding new products and services. From choosing a broadband provider to finding a builder or locating the right garage, a new location translates into fresh opportunities to focus your marketing efforts and increase sales.

With Home Movers Database you can:

• acknowledge and build on the personal circumstances of your customers
• connect with consumers when they expect and want to spend money
• create relationships before shopping patterns are established

What we offer

The Royal Mail Home Movers Database is a unique data source which enables Companies to reach individuals who have just moved home – a key life stage event, and the perfect opportunity for a business to reach out to them.

Data is sourced and ID verified, from the Royal Mail’s Redirection Service which generates around 100,000 new movers each month.

The database holds named individuals who have given permission for the data to be used by 3rd parties for marketing purposes. Plus a ‘Dear Occupier’ mailing option is available which enables you to mail to a moved from addresses.

The data options:

You can rent the Home Movers Database for one off mailings selecting on; Recency, Age and Cameo profile selections.

Royal Mail also offers an optional customer profiling service to help you:

• visualise exactly where your customers live
• understand how far they have to travel to your store
• analyse competitor or other retail activity within your catchment area
• identify which areas best match your profile for a mailing drop.

For more information, please contact your account manager or call our team on 0845 6000 098.