Spending too much time and energy on returned mail? Not only are handling processes costly, so are missed sales. Our Returns Management service will save you money by dealing with your returns and removing ‘goneaways’ from your database. Returns Management also:
- gathers valuable customer information
- keeps your mailing lists up-to-date
- helps reduce future costs.
A single address
Royal Mail will be provided with a return address with a dedicated postcode providing you a single capture point. We will also consult with you to understand your needs and build tailored data specifications to capture important information from any returned mail item including name, address and campaign number, and work with you and your printer to ensure the service is set up for smooth returns handling.
Handling to your specifications
Your returned mail will be physically handle exactly to your specification. Returned Items with no resuable valey can destroyed or you may choose to have them securely recycled. Items can be salvaged and any reusable materials like gifts and samples or even important documents like cheques can returned to you.
Giving you more information
Reason codes can be provided back to giving details of why your mail has been returned, so you can gain insight into customers, their behaviour and how it might affect you in the future. With this information, you can improve both your targeting and your ROI for campaigns.
Putting new data to work
An electronic file of goneaway records is produced based on your return management specification. You can use this to electronically update your customer database or mailing files so that more of your mailings reach more of the right people. At your request your returned records can be enhance using industry approved movers datasets, so you can understand why the item didn’t reach its intended audience and take appropriate action.
Saving you time and money
By letting Royal Mail receive and process your returns, you will be able to invest more time into your campaigns. With the information we provide, your next campaign will be better targeted and more effective.
- Does Returns Management require a printed barcode on the mailing piece?
- Does this service have the ability to read and capture the information from a barcode?
- What are the fulfilment timescales?
- Can poly-wrapped items be captured?
- Can non-standard mailing items be captured?
- Does Royal Mail offer secure recycling?
- Can Royal Mail cleanse my customer database and update my returns?
Search help for more answers...
Does Returns Management require a printed barcode on the mailing piece?
No, the service provides scanning of mailing items with or without a Barcode.Back to top
Does this service have the ability to read and capture the information from a barcode?
The service includes barcode data capture.Back to top
What are the fulfilment timescales?
Fulfilment timescales are driven by your requirements and how often you want data and or returned items sent back to your company. Our service is bespoke – so you decide.Back to top
Can poly-wrapped items be captured?
Yes.Back to top
Can non-standard mailing items be captured?
Yes.Back to top
Does Royal Mail offer secure recycling?
Yes, if you do not want your mail returned to you, we offer a secure recycling service.Back to top
Can Royal Mail cleanse my customer database and update my returns?
Yes, we can help you with a range of different data challenges. Contact your account manager to ask about our NCOA®products and services.Back to top