List Provision

Royal Mail has identified three key areas in the consumer market - and developed lists to help you reach those valuable targets.

1. Heidi (Highly Educated Independent, Degree-holding Individual)

Heidi was developed to identify high-earning, independent women. The reasons for targeting her couldn’t be clearer:

• there are more women millionaires than men in the 25-44 age bracket
• forecasts predict that by 2025 women will own 60% of the nation’s wealth.

Women spend money, making most household buying decisions. Research shows that women are the primary decision makers for consumer goods in 85% of home. Categorised into four easy-to-use segments, you can target the right Heidi for your product.

Life Begins at 50

Life Begins at 50 is a comprehensive targeting tool that allows you to accurately identify and target different elements of the over 50 market.

The over 50s now represent:

• more than a third of the UK population
• an estimated wealth of over £560 billion
• a lucrative market – and the size and wealth of this market will increase.

However, the over 50s population is not uniform in terms of needs, wants and attitudes. Marketing campaigns and messages need to reflect discreet segments. We’ve categorised this into 21 easy to use segments, users can target the right segment for their product and identify similar prospects.

3. Mass Affluent

The Mass Affluent audience identifies individuals aged between 30-50 who earn more than £50,000 a year. The Mass Affluent fall between the middle class and the wealthiest consumers. They usually have money to spend and are willing to pay for:

• quality
• luxury
• performance
• little indulgences.

As the ‘Mass Affluent’ audience grows, so does its proportion of the UK’s wealth. That’s why it’s potentially so important to different consumer businesses.

Our Data Services team will work with you to identify your target market and create an accurate data brief. We’ll evaluate the options for you and then put forward a proposal covering sources, data counts and costs. You’ll be in a position to know exactly what you’re paying for.

Contact us on 08456 000 098 or email us at datasales@royalmail.com.

Get in touch with the Data Service team on 08456 000098, or email us at datasales@royalmail.com.