Freepost NAME is the response address that your respondent writes on the envelope in place of a full postal address. For example: Freepost CORNHILL. It’s ideal for radio marketing campaigns and it's also the response mechanism of choice for television and outdoor advertisers.
- Helps your customers respond more easily.
- Give clarity and directness to your campaigns.
- Promote recognition and brand loyalty.
- Free to your customers.

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Details
If the NAME fits, use it
We know that the most important part of your address is the NAME - and we want to help you choose one that suits your purposes. Much depends on whether anyone else has applied for the same one of course and we may need evidence that you are allowed to use it. As you would expect, we allocate Freepost names on a first-come-first-served basis. Let’s see your example.
Direct and to the point
With Freepost NAME, you are making it much easier for your customers to remember who they are sending their response to - and they can do it by letter, large letter or packet, using 1st class delivery within the UK. Respondents can post their replies in any Royal Mail letterbox and they don’t need to pay.
Payment and feedback
You’ll be invoiced and we'll tell you how many responses you have received on a day-by- day basis. This will help you monitor the success of your mailings.
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Prices
You need to pay for a separate licence for each address that items are returned to. You then pay for each reply you receive.
Our licence fee will give you 12 months usage..Annual licence fee PriceThe price in this table excludes VAT, which is chargeable at the standard rate.
Freepost NAME £210.00Items requiring hand sortation may incur an extra cost.
Letter Weight 1st ClassThe price in this table excludes VAT, which is chargeable at the standard rate.
Up to 100g £0.535 Large Letter Weight 1st ClassPrices in this table exclude VAT, which is chargeable at the standard rate.
Up to 100g 73p 101-250g 99p 251-500g £1.32 501-750g £1.86 Parcels Weight 1st ClassPrices in this table exclude VAT, which is chargeable at the standard rate.
Up to 1000g £2.883 1001-1250g £4.526 1251-1500g £5.114 1501-1750g £5.849 1751-2000g £6.479 2001-4000g £8.736 -
How to order
To take advantage of Freepost NAME, you need to have an account with Royal Mail.
Many of our customers have account managers
If your business has a Royal Mail account manager, contact yours and ask about how Freepost NAME can work for you.
Need to set up an account?
If you don’t already have one, you can call us on 08457 950 950.
Already have an account?
If you already have an account, contact us on 08457 950 950. We will tell you how to add Freepost NAME to your account. It will speed things up if you can have your Royal Mail account number to hand when you ring us.
To apply for Freepost NAME:
First download, print and complete the application form. Before applying, make sure you have read and understood our terms and conditions.Send the form to:
Freepost RRCA-HGEL-BJRX
Response Service Team
Glasgow Mail Centre
20 Turner Road
GLASGOW
G21 1AA
Or email: response.services.admin@royalmail.com
Or fax it to : 0141 557 4868 -
Frequently asked questions
- Is there any type of name I should avoid?
- Can you suggest what I might use as a Freepost NAME?
- How long does it take to set up?
- How do I arrange it?
- How anonymous can my Freepost NAME be?
- What should I include on pre-printed Freepost NAME items?
- Are there any other conditions I should be aware of?
- Will it be easy to get the Freepost NAME I want?
Search help for more answers...
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Is there any type of name I should avoid?
Yes. Three in particular:
- long names
- place names
- combinations of letters and numbers.
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Can you suggest what I might use as a Freepost NAME?
It could be the name of your company, charity, product, service or campaign. It could also be a generic term, if it's not in use already.
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How long does it take to set up?
Please allow 10 working days, subject to approval of the name you choose.
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How do I arrange it?
Use a Response Services application form to apply for a licence. Each licence is for one NAME only, and is valid for 12 months. The application form is available as a PDF in English and in Welsh in our documents section.
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How anonymous can my Freepost NAME be?
We reserve the right to disclose your company name and your full address.
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What should I include on pre-printed Freepost NAME items?
Just the approved Freepost NAME. You don't need any other address details, class indicators, licence numbers or postcodes. You must show us a proof of any pre-printed Freepost NAME items before you have them printed.
You can send your proof to:
Freepost RRCA-HGEL-BJRX
Response Service Team
Glasgow Mail Centre
20 Turner Road
GLASGOW
G21 1AATel: 0141 5577014
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Fax: 0141 557 4868 -
Are there any other conditions I should be aware of?
You can't use Freepost NAME with Special Delivery or any signed for products and you can have only one licence and delivery address per NAME. Remember, if you're pre-printing your Freepost NAME, you need to show us a proof first. Read our Terms and Conditions for Freepost NAME.
You can send your proof to:
Freepost RRCA-HGEL-BJRX
Response Service Team
Glasgow Mail Centre
20 Turner Road
GLASGOW
G21 1AATel: 0141 5577014
Fax: 0141 557 4868Email: response.services.admin@royalmail.com.
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Will it be easy to get the Freepost NAME I want?
We allocate Freepost NAMES on a first-come-first-served basis, so it depends on whether anyone else has applied for the same one. Also, we may ask for evidence that you're entitled to use the one you’ve chosen.
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