Five simple ways to set your business up for marketing success
1. Decide what you want to achieve
Need fifty new sales leads this month? Looking for your existing customers to spend £10 more per order over Christmas? Before you start your marketing, you should be clear on what you’re trying to achieve. Keep your objectives specific, measurable, achievable, relevant and time-bound - the fewer the better.
2. Find your perfect audience
Maybe you already have a list of customers you want to reach? Maybe you’re looking for new customers? Or maybe it’s a combination of both? Having up-to-date, accurate and well-targeted data will give you the best chance of turning your marketing into sales. Royal Mail has the largest and most up-to-date source of UK contact and address data, so now it’s easy to find valuable new leads for your business.
3. Let your design do the hard work
The simplest designs are often the most effective. Whether you’re hiring a professional, designing something yourself or customising a template - producing an effective design doesn’t need to be expensive or complicated. If you’re looking for a helping hand designing and sending direct mail, our free-to-try direct mail design and delivery service could kick-start your campaign. With a range of templates and designs to choose from, plus advice on getting the most from your mailing and next day delivery, we can get you up and running in minutes.
4. Measure as much as you can
So you’ve set some smart objectives, created a hard-working design and delivered your marketing message to your perfect audience. But you still need to answer the all-important question - did your marketing actually work? Knowing how much you spent and how much extra profit you made will tell you how successful you were - and it will help you make better decisions in the future.
5. Don’t be afraid to test new ideas
Have you ever asked yourself: What if we’d tried that other design? A bigger discount offer? The larger leaflet? Testing different ideas against each other allows you learn what works best with your audience. Even the biggest companies with the most experienced marketing teams are testing their marketing ideas. And with direct mail, there are a few simple rules that can help you maximise what you learn.