Special Offers | Royal Mail

Special Offers

Whether you're already generating great returns from your mailing campaigns, or considering the benefits of adding mail to your mix, explore our range of special offers to meet your needs from growing sales, improving engagement to supporting innovation.

Boost ROI with direct mail

Find new customers, nurture your existing ones or simply trial the effectiveness of mail with our First use of mail offer. When you try Avertising Mail you'll get a 15% discount on up to three mailing campaigns over 12 months. Ater all, adding direct mail to your marketing mix could increase your ROI by 12%.*

Can I get this offer?

  • Open to customers new to direct mail or who haven’t sent a campaign in the last 24 months
  • A minimum send of 10,000 items per mailing to qualify for the discount
Get Offer Quote ref: MED First Time User *Royal Mail MarketReach, The private Life of Mail, pg. 38

Discount levels for corporates and SMEs
Terms and conditions

10% off door drops

Reach more people for less with door drops

Did you know that 92% of people read the door drops delivered to their home*? That's why they're a great way to connect with new and existing customers. Enjoy a discount rate of up to 10% on our Door to Door distibution service for the first six months, and see how effective this can be for you business.

What are door drops?

Can I get this offer?

  • Open to new customers or those who haven’t used door drops in 18 months
  • Up to 10% discount off the standard rate on volumes up to 4 million items
Get Offer Quote ref: MED First Time User D2D *Royal Mail MarketReach, Using door drops to build your business, pg.3
20% off xmas campaigns

Boost festive sales with door drops

Christmas is a reat time to connect with your customers and raise the profile of your business. Include new or additional leaflets in your Christmas Door to Door campaign during December 2017 and get 20% discount off the standard rate.

Can I get this offer?

  • Open to new or existing customers who use door drops
Get Offer Quote ref: MED Xmas D2D

Terms and conditions

See the difference mail makes

Up to 12% ROI

Increase your ROI by up to 12%

Mail is a great way to energise your complete marketing mix. In fact, you could increase your ROI by 12% when you add direct mail to your marketing mix*.

*Royal Mail MarketReach, The Private Life of Mail, pg. 38
The perfect partner for digital

The perfect partner for digital

Direct mail is proven to drive engagement, especially for your online business. Research confirms that 87% of people were influenced to make an online purchase as a result of receiving direct mail.*

*Royal Mail MarketReach, The Private Life of Mail, pg. 35
Door drops are read, kept and shared

Door drops are read, kept and shared

Simple and cost-effective, leaflet drops are an effective way to reach more customers. After all, 92% of people read the door drops delivered to their homes, where they’re kept for up to 38 days.*

*Royal Mail MarketReach, Using door drops to build your business, pg.3

Send more mail for less

You know that adding mail to your marketing mix can increase ROI and help find and nuture customers. So why not send more for less with our latest growth offer? All you have to do is increase your Advertising Mail volume and we'll give you a 15% discount on any extra mail you send

Can I get this offer?

  • Customers need to send new, additional Advertising Mail volume of at least 250,000 items over a defined 12-month period
Get Offer Quote ref: MED Scheme for Growth

Test and hone key mailing strategies

You know that adding mail to your marketing mix can increase ROI and help find and nuture customers. So why not send more for less with our latest growth offer? All you have to do is increase your Advertising Mail volume and we'll give you a 15% discount on any extra mail you send

Can I get this offer?

  • You must send at least 10,000 items per mailing
  • Open to existing Business Mail (30% credit) and Advertising Mail (15% credit) customers
Get Offer Quote ref: MED Test & Innovation

Business Mail terms and conditions
Advertising Mail terms and conditions

Save when you send more door drops

If you've already unlocked the power of leaflet drops for your business, you'll know the great response and return they can bring. So why not send more for less? Increase your leaflet volumes by at least 500,000 items and we'll calculate a bespoke discount on your extra mailings.

Can I get this offer?

  • Open to any new or existing door drop customers planning to send more than 500,000 items above the previous year’s volume over 12 months
Get Offer Quote ref: MED Scheme for Growth D2D

Boost festive sales with door drops

Christmas is a great time to connect with your customers and raise the profile of your business. Include new or additional leaflets in your Christmas Door to Door campaign during December 2017 and get 20% discount off the standard rate.

Can I get this offer?

  • Open to new or existing door drop customers
Get Offer Quote ref: MED Xmas D2D

Terms and conditions

Half-price rates on last minute bookings

Make a late leaflet drop booking and enjoy a half price rate. Check each week to see availability in your chosen postcodes and send out extra door drops at half the standard rate. It's a great way to capitalise on any leftover marketing material or trial new areas.

Can I get this offer?

  • You must have a confirmed standard booking in the next 26 weeks to qualify for a last minute booking
  • Individual items must weigh less than 35 grams
  • Subject to availability – not all postcodes offered
Get Offer Quote ref: MED Late Bookings D2D

Tips for campaign success

Find the right format

Find the right format

Testing different formats is a great way to find out what works for your customers. Direct mail such as letters can make customers feel more valued, while unaddressed leaflets are great for introducing special offers.

Mail and email work in different ways

Mail and email work together

Combining email and mail in a single campaign yields better results than either channel working alone. Research shows 13% more website visits and 21% more buyers generated by combined campaigns.*

*It’s all about mail and email, Royal Mail, 2014
Make it personal

Make it personal

You can use your customer data to configure the personalisation you offer them. It’s especially effective for targeting particular types of customer – see how Very.co.uk appealed to a niche market of lucrative customers:

Very logo
Very.co.uk targeted mother and baby customers bringing together style and motherhood in an integrated campaign. Using data, they delivered relevant, personalised mail. This created 4,795 new customers with an increased order value of £145, almost 3x more than the average spend.
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