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Advertising Mail™

Advertising Mail™ is designed to give you stronger returns from your direct mail campaigns. It provides:

  • reliable response – accurately measure the effect of your direct mailing campaigns
  • personal, precision targeting – increasing the ROI for your campaigns
  • effective communication channel – helping you retain existing customers as well as acquire new ones.

 

You can customise Advertising Mail™ to meet your needs using the following options:

  • letter, large letter or packet format
  • 1st Class, 2nd Class or Economy delivery speeds
  • making your mail machine-readable
  • sorting your mail.

 

To give you more choice, we have also improved the options and specifications available. The key changes are highlighted below. Or download the product specification for full details.

Key changes

New options
  • A new machine-readable, large letter format with the option to use polywrap – great for sending customer magazines and catalogues.
  • A new packet format - allowing you to send product samples or creative direct mail.
  • New unsorted mail options – an easy option giving smaller businesses, or larger businesses running smaller advertising campaigns, access to the benefits of direct mail with no, or simple, preparation of your mail.

Improved delivery speeds
  • We’re aiming to cut our delivery times for 2nd Class mail to within two days after day of posting and Economy (previously known as Advertising Mail 3) to within four working days after day of posting.

Reduced entry levels
  • We are reducing the minimum entry level on sorted options to 4,000 letters or 1,000 large letters or packets (Big Book and Heavyweight will remain at an entry level of 12,000 items per mailing) - this means more businesses can take advantage of our great advertising prices.

Fewer sortation levels
  • If you provide sorted mail, we now only have two sortation options – Low Sort (up to 88 ways) and High Sort (up to 1,525 ways). This simplifies the choice for you.

Other changes
  • We will automatically charge the Advertising Standards Board of Finance levy for direct mail (masbof) on Advertising Mail products. If you wish, refunds can be claimed from asbof retrospectively.
  • We will now accept sorted letters and large letters in trays or bags in most instances, providing you greater choice in how you present your mail.
  • We will introduce a minimum average number of items per selection across the mailing for customers sending sorted mail who wish to post in trays.
  • We have revised the number of items required to make up a direct selection for High Sort, regardless of container. This will help us handle your mail more efficiently.

Advertising Mail summary

You can customise Advertising Mail™ to meet your needs. If you would like to replicate the service you receive from one of our existing products, please follow the guide below. You can continue to customise the product with additional selections such as delivery speed, format, etc. Please refer to the product specification for full details.

Summary of changes
Current product Type of change Updated product Options to select for quotes or ordering Key changes
Advertising Mail 70 New name Advertising Mail™
  • Low Sort
  • Machine-readable
  • Letter or large letter
  • 1st Class, 2nd Class or Economy
     
  • New large letter format
  • Faster delivery speeds
  • Lower entry level
  • masbof levy payable required
  • Option for bags
  • Minimum average items across mailing for trays
Advertising Mail 120 Move to Advertising Mail™
  • Low Sort
  • Machine-readable 
  • Letter or large letter
  • 1st Class, 2nd Class or Economy

 
  • New large letter format
  • Faster delivery speeds
  • Lower entry level for trays
  • Fewer sorting selections
  • masbof levy payable required
  • Minimum average items across mailing for trays
Advertising Mail 1400 New name Advertising Mail™
  • High Sort
  • Letter, large letter or packet
  • 1st Class, 2nd Class or Economy
     
  • New packet format
  • Faster delivery speeds
  • masbof levy payable required
  • Minimum average items across mailing for trays
  • Revised minimum items per direct selection
Mailmedia Clean New name Advertising Mail™
with Response
  • Machine-readable
  • No sorting required
  • Letter or large letter
  • 1st Class or 2nd Class
     
  • masbof levy payable required
Mailmedia 700 Move to Advertising Mail™
with Response
  • Low Sort
  • Machine-readable
  • Letter or large letter
  • 1st Class, 2nd Class or Economy
     
  • Faster delivery speeds
  • Lower entry level
  • Fewer sorting selections
  • masbof levy payable required
  • Minimum average items across mailing for trays
Mailmedia 1400 New name Advertising Mail
™ with Response
  • High Sort
  • Letter, large letter or packet
  • 1st Class, 2nd Class or Economy
     
  • Faster delivery speeds
  • masbof levy payable required
  • Minimum average items across mailing for trays
  • Revised minimum items per direct selection
  • A3 packet format removed
Advertising Mail Light New name Advertising Mail™
  • Multistage
  
Big Book New name Advertising Mail™
  • Big Book
  • High Sort
  
Royal Mail Heavyweight New name Advertising Mail™
  • Heavyweight
  • High Sort
  
  New  Advertising Mail™
  • No sorting or address preparation required
  • Letter or large letter
  • 1st Class or 2nd Class
  
  New Advertising Mail™
  • Machine-readable
  • 90% postcode and address accuracy
  • No sorting required
  • Letter or large letter
  • 1st Class or 2nd Class
  
  New Advertising Mail™
  • Machine-readable
  • Plus standards of 95% postcode and address accuracy
  • No sorting required
  • Letter or large letter
  • 1st Class or 2nd Class
  

Find out more

If you would like to find more about Advertising Mail™, you can:

Document Library

All the documents are available to download in Adobe Acrobat PDF format. If you don't already have it you can download the free Acrobat Reader.

Product specification Last Updated
Advertising Mail 2012 product specification
Product specification
Version February 2012, File Size 125kb		 24/2/2012
Changes to Advertising Mail™ OBA codes
Details of changes to Online Business Account codes and product descriptions.
Version February 2012, File size 142kb		 24/2/2012
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